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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, the international strength of the domestic commercial institutions have to take the Olympic shuttle bus to get higher profits. However, over the years involved in the Olympic Games from the search business bill, both successfully reached the winner purpose, there are losers lose everything. Nike sports marketing success or failure, can provide sports marketing is "ride" the commercial organization methods and experience. Nike was founded only 30 years, and the old rivals Adidas commercial war, made outstanding achievements. Nike China Liu Xiang is also due to the success of planning a series of activities have been widely acclaimed industry. Success Nike is: do not sell shoes, only marketing emotion. minimum sponsorship of sporting events Since Liu Xiang won at the Athens Olympics, has become the object of pursuit of numerous companies competing, but this time Nike employee and Liu Xiang fraternizing drink and a laugh, because Nike early in 2002, when Liu Xiang still freezing on the media and he signed. at the Athens Olympics, the Chinese delegation of 32 gold medals in 12 Nike-sponsored, including kayaking, tennis and other ground-breaking projects. Why Nike insight into opp cheap air jordans ortunities? Nike's experience is that sports marketing is not a one-time sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay worth 10 million yuan in cash and goods, of which no less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. at the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsors, including Adidas, Nike did not. At this time Nike has quietly bought up all the prominent position of Atlanta billboards advertise. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike prevailed. mention br jordan 3 katrina 2018 and exposure, people deeper impression is Liu Xiang. In his gold medal the next day, the third day, the major media constantly replayed moment Liu Xiang, gold medal, and his feet magic of Nike shoes is carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; each building on the promenade connecting walls hung with copper statue States Nike signed Players and Biography ...... "tour, visitors feel the pride of these sports is part of their life You will often see the stars move around in the office, they dine in the same restaurant with employees;.. the same gym, like family no staff asked them to autograph, "she said. Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. In late May 2004, Nike put Michael? Johnson go to China, then cheap foamposites Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, the Chinese team to Athens 10 days ago, began to introduce advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 and has already signed more than 20 years, 2005 Nike also go to China for the Jordan High School League champions award. In fact, many companies are also sponsoring Jordan, and consumers jordan retro 14 white/fuchsia blast/black are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement, excitement, sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall ", please world each year to China to teach the former Olympic champion, China's athletes guidance, not only a technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she did throw the discus of action in the hands of the plate and threw it out, and then bite the one left in the hands of the cake. This is five seconds Nike ad campaign "at any time" in a segment, the advertising costs are very low, the concept you want to convey is: sports has been integrated into your life. What five seconds Retro jordans for sale ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. Xu Ying said that a few years ago no shoes Chinese culture. China is a big country clothing, it has always been a pair of shoes with a wide variety of clothes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. There were a number of children returning from abroad and ordinary people like to do some different things. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in jordans on sale online front of you." Pan Jianhua said. National High School League Nike in China has been held for several years. Last year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader ...... We started construction of the platform. Upon completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched 'Warriors Union' last year, you want to tell the children not only need to have their own style, but also need to have an alliance behind you to help you cheer, you write articles, painting posters Shijiazhuang have a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " Nike employees say they at the streets of Beijing to interview the children, they say, Nike really understand them. Nike affecting the children in their very early age was deeply lay imprint brand that affect their lives.they conflict or more source is inconsistent with the interests, interests include money and honor. Kanye think Cheap jordans online air jordan 11 blackout for sale Yeezy series of influence has been greater than the Air Jordan, should further enhance efforts to achieve greater influence, and this idea is clearly inconsistent with the core interests of Nike company, Air Jordan series has a history of over 28 years, the company more revenue from some of the basic models of sports shoes, Yeezy series but should enhance the overall image of a pawn. The big idea of Kanye's ambitions clashes with the strategic layout of Nike. We'll bring Video: Kanye West concert at the Nike swearing vent related information:adidas Originals teamed up with Canadian fashion brand wings+horns, modeled on NMD R2 and integrated into the brand's minimalist style, offering two versions of grey and brown. The brown version uses a breathable mesh surface as a vamp material, stitching details at the neckline and heel; the gray version uses a leather as vamp and also has a stitch design. It is reported that these two shoes will be in April 27th at , Overkill , and other designated retailers officially shelves. no doubt, " big Air" Nike Air More Uptempo became Nike force this year, the object of this time, a new color of " big Air" was put on the sale schedule. I do not know the design of three color stitching, how many frie air jordan 11 space jam for sale nds will accept? Such frequent repetition really makes people feel a little gone. It is reported that this section will be officially released on August 12, 2017, interested friends do not miss.Jordan Flight Runner spy first exposure 2013-12-09 00:07:19 Jordan Brand strength in the field of basketball shoes you see, but the brand would never be satisfied with a single stick this field, recently this & nbsp; Jordan Flight Runner will be the first appearance on the network, from the name of view , you will be able to guess which is designed for runners to create boots. From the picture, the shoes with leather, engineering mesh combination to create shoes, There were no other performance information, interested friends can continue to look at this small series & nbsp; Jordan Flight Runner. adidas Originals by Jeremy Scott JS Streetball new color appearance 2013-12-08 22:58:28 remember Shumpert shortly before the New York Knicks on foot a pair of & nbsp; adidas Originals by Jeremy Scott JS Streetball what, This time adidas Originals released a new color of & nbsp; JS Streetball. The street was born in 1992 into the adidas basketball shoes can be described as a pioneer of street basketball shoe industry, after the devil's designer Jeremy Scott jordans on sale mens to create a more interesting is filling the streets. The new color is still maintained & nbsp; Jeremy Scott absurd interesting design, color design is extremely rich. There is no available information specific shoe, but well-known shopping site end. Has been ahead of shelves. 2015 Lunar New Year is the Year of the Goat, adidas Originals will be given the goat paper-cut image of a strong sense of beauty, a combination of the basic elements used in traditional Chinese paper-cut art, such as representatives of lush foliage, perennial plants and symbol extra cash coins, goats pattern in the middle of the Chinese character "wood", the representative of the upcoming New Year is the Year of the Ram wood. In addition, within each triangle has a fighting sheep, surrounded by clouds. As one of the very traditional Chinese color patterns, clouds and Temple not only relevant, but also represents good luck. It is worth mentioning that the design of the lace cleverly integrated to create a more modern feel, street and city. Nike Kobe 9 Elite "Strategy" available information 2014-11-08 20:53:46 Recently Nike to Nike Kobe 9 Elite introduced a new color, overwhelmed by the choice of red and black as shoe designer main color rendering, gray Swoosh and outsole co buy cheap jordans online ntrasts with the color of shoes on. The ink in the bottom right detail rendering the overall atmosphere of the shoes, it is learned that the shoes will be November 26 comprehensive commercially available, priced at $ 225, number 630847-303, a friend might like to look at it. & nbsp; & nbsp;& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] statistics at Oxford University and iBM released earlier this year showed that 28 percent of global companies have begun large data practices. In China, a quarter of the companies are also actively involved in large data services, China has become the most representative of big data market practice. With the advent of the era of cloud, big data is also attracting more and more attention. said the huge amount of data or large data, referring to the amount of data involved are too great to pass through the current mainstream software tools, within a reasonable time to reach the capture, management, treatment, and help organize business decisions become Information. Big data has been hailed as steam, electricity, petroleum comparable to the next generation of important natural resources. It was based on the data, as the large company's future competitive advantage, it will change the corporate decision-making, value creation and value realization ways. main technological innovation in the world sports giant Nike will no doubt see this trend, and in the new sports products such as bracelet extensive use of big data as a product support services. ". If only the new nike + seen as an upgrade product performance sports shoes, it greatly underestimated the nike + value" Nike Greater China public relations director HuangXiangYan said: "nike + core value lies in the build up large online community, its most important function is to socialize. For example, when your running status updates to nike + account where friends can comment and click on a 'clapping' button, so you can be in the running when it was in Music heard applause of friends, as well as a special sound for you to help out in the final sprint. " With runners continue to upload their own running routes, Nike has mastered the major cities in the best running routes database. Currently, there are many social applications market segments, such as: Social + recruitment, social + e-commerce, social + interest, share movement means sharing data privacy, nike + is open social applications and market segments. From a marketing perspective, this is a big data belongs to the category of marketing, Nike does not want consumers to throw away a pair of shoes to wear finish, it aims to build a more solid and consumer relationships, not only to make the target groups use their own products, but also hope to get feedback and improve added value. But should also see widespread advance with big data, big data analytics to reduce costs, simplify deployment difficulty, increase the speed of analysis become more and more the direction of enterprise primary concern. Big Data technology and innovative solutions, enabling fast data mining and analysis to help enterprises drive a large data value, and thus deepen customer relationships, to avoid risks and fraud, improve business performance. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)footwear brand CLAE once the tide shop THE DOT first introduced into the country, they have been known by more people. The brand has been committed to innovation and sophisticated exterior design shoes. Depth brand design concept of the show is still intact in the latest release of the 2012 spring and summer products. This season CLAE comfortable and easy to match color-based earth-tone design. Not only material, color matching also brought light soles texture. Sports and leisure style new summer, the appearance of mature while wearing comfort and contentment, CLAE always be people not easily ignored. Like a friend to enjoy this season CLAE under the new bar. Source: commonn & nbsp;London Crepe complete price list: 1. UNDFTD x Air Jordan IV 10000 9. fragment design x Nike Air Jordan 1 1200 10. Kanye West x BAPE Bapesta 1000 1;At the beginning of this year, the red Nike was pushed to the tidal waves, after its variety of works are covered with full red clothes, Nike LeBron 12 also joined the fiery camp. This new blue collocation Hyperfuse red Hyperposite, and Swoosh by laces decorated with blue, with the iconic crystal outsole. nike-lebron-12-red-royal-blue-02.jpg (78.17 KB, download number: 0) download Nike LeBron 12 Red Royal Blue 2015-1-13 11:21 upload nike-blazer-lux-denim-03.jpg (132.8 KB, download number: 0) download 2013-12-24 09:54 upload nike-blazer-lux-denim-01.jpg (135.76 KB, download number: 0) download 2013-12-24 09:54 upload nike-blazer-lux-denim-02.jpg (154.99 KB, download number: 0) download 2013-12-24 09:54 upload Nike 00


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