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When Star Games star Li Ning shoe edge strategic first step in China to catch up with the Nike brand 2006-08-22 14:49:33 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close & nbsp; & nbsp; & nbsp; With the sports stars to enhance brand value for the Chinese sports enterprises, just on the road & nbsp; & nbsp; & nbsp; August 14, China's leading sports brand Li Ning and the NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10 million to get O'Neal in China's right to speak. The next few days, O'Neill wandering Beijing, Shanghai and Chengdu three cities, Li Ning pocketed the face. Li Ning and O'Neal together, the Chinese sports enterprises with sports stars to enhance brand value has reached a new height. In fact, many Chinese enterprises are in the use of sports sports stars to enhance the brand, but the real success of the operation is not much. & nbsp; & nbsp; & nbsp; Li Ning initially for his company to speak & nbsp; & nbsp; & nbsp; Li Ning founder Li Ning is one of the brightest sports stars China last 1980s, he worked in the 1982 World Cup gymnastics competition, one person won all seven t cheap air jordans itles of 6 , it is regarded as a miracle in the history of world gymnastics. Subsequently, he won three gold medals at the 1984 Olympic Games. He habitually refers to him as gymnastics prince, but gymnastics prince planted in the 1988 Seoul Olympics, and that the Olympic Games, Li Ning crop failure. & nbsp; & nbsp; & nbsp; and unexpected is that Li Ning announced his retirement soon after began to get angry at the mall. In 1990, Li Ning sporting goods company announced. By virtue of their position in the sports arena, Li Ning gradually won the favor of consumers. It can be said that, initially, the Li Ning Li Ning company actually carries spokesperson duties. & nbsp; & nbsp; & nbsp; Li Ning company was established in the first 10 years, Li Ning, the Chinese delegation has been mainly rely on sponsorship to attend the Olympic Games, Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the delegation of Chinese Olympic Games, Asian Games and the delegation of the Chinese gymnastics team is Li Ning's image endorsement. & nbsp; & nbsp; & nbsp; international brand Li Ning breakthrough is sponsored Gymnastics Association fro jordans on sale online m 2000 began two years later, Li Ning, the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship provides one-piece racing suit . Two years ago, the Olympic Games, Li Ning sponsored the Spanish men's basketball team. & nbsp; & nbsp; & nbsp; early last year, Li Ning and the NBA signed on as the official NBA marketing partner. NBA Li Ning became the de facto image of endorsement. In January this year, Li Ning and the NBA Cleveland Cavaliers ?????????? & middot; Jones signed Damon & middot; Li Ning Jones wearing boots expedition NBA. Li Ning brand to become the first occurrence in the NBA's Chinese sports brand. Soon, Li Ning also with O'Neal signing. It is understood that Li Ning has been eyeing two other NBA stars - Wade and Ben & middot; Wallace, and Li Ning Company has partnered with the ATP has also been aimed at the world men's tennis star. & nbsp; & nbsp; & nbsp; Obviously, endorsements Li Ning is growing up to challenge the world's top sports brands Nike and Adidas by sports stars. In 2008, the Olympic Games held in Beijing, no doubt, Li Ning company, but also an opportunity. & nbsp; & nbsp; & nbsp; Interestingly, t jordan retro 14 white/fuchsia blast/black wo years later, just as an athlete Li Ning then defeated Seoul 20 years. After 20 years, if you can really sense the Li Ning brand to become a world sports brand, it also will be a miracle. & nbsp; & nbsp; & nbsp; Li Ning signed Shaquille O'Neal, the big sharks use influence to open up the domestic market, but also opened up and a channel of international brand competition. & nbsp; & nbsp; & nbsp; Linghui achievements ANTA brand & nbsp; & nbsp; & nbsp; ANTA is the first Chinese sporting goods companies hire spokesperson. In 1999, ANTA 80 million a year and the cost of Kong Linghui signing table tennis players and is considered lunatic behavior. And it is the year of bold initiative by Kong Linghui uttered "I choose, I like", the brand slowly penetrated into the minds of consumers, that when Kong Linghui is Pingqiu prince, influence can be imagined. & nbsp; & nbsp; & nbsp; However, ANTA brand has been the most widespread influence is brought to you from two years ago, CBA league start, then they hire, including Battelle, including several CBA star became the spokesperson. & nbsp; & nbsp; & nbsp; the last two years, Anta star power through CBA greatly enhance t jordans on sale mens he brand value. It is said that when Anta CBA have become sponsors because Li Ning to give up. Lining Cheng said do not know if it is Anta. The interesting is that there are basically Anta and Li Ning to hit the market by the basketball star, Li Ning, Anta is the largest competitor in the domestic brands. & nbsp; & nbsp; & nbsp; a breakthrough in ANTA future actions, they compete with Li Ning, NBA superstar also seems likely to do. ?? & nbsp; & nbsp; & nbsp; unfortunately only Li Ning and Anta & nbsp; & nbsp; & nbsp; proven, through the hiring of sports stars as Brand Ambassador is a sports brand shortcut to success. As early as 1985, when Nike was a very well-known small company, Adidas, Reebok is the brand dominated the market for many years, almost the same time, Nike and Adidas sneakers air cushion technology invention, Nike find a great opportunity and Michael Jordan signing, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands. & nbsp; & nbsp; & nbsp; But now it seems, only domestic sports brand Li Ning, Anta and more successful. Pick although hired a "God of War" Liu Yudong as the spoke Retro jordans for sale sperson, but has not been a new breakthrough in this regard, Liu Yudong retire after this year, but suddenly abandoned Liu Yudong. In addition, Conway, Ray-speed, Kinglake and other sporting goods companies have hired the spokesperson, but in general the spokesperson is basically fixed a person, not to make a change with the decline in influence of the athletes. Such so-called spokesman loses its meaning. & nbsp; & nbsp; & nbsp; deerhui, Mingle, Meike, flying grams, Xidelong, special steps such as a lot of sporting goods companies hire the actress as the spokesperson, but it seems very limited. Related news after a month before "the Black Knight", nike basketball overwhelmed again for its HyperChase bring new "soar blue color, to soar blue color rendering uppers, and two-color Flywire dynamic fly line threading, sideways as dazzling 3M reflective effect Swoosh embellishment and splash effect modification of sole and heel extension and after the earlier" all star "color again enabled refreshing blue bottom. The color of the item 806797-401, or will in the near future shelves. source: sneakerfiles now it's the most exciting series of shoes outside the Air Jordan, a jordan 3 katrina 2018 nd that must be the Foamposite series. Nike also from the end of last year to bring us a variety of popular "spray", but this boom is far from stopping, the new color of "spray" will continue to come. This time, the network exposure for the first time a new color of the Nike Air Foamposite One, the Nike Air Foamposite One is based on the black shoes, covered with white polka dots of different sizes, details in orange outline. Rumors of this color will also be on sale this year, more news, please look forward to our follow-up reports. NMD XR1 waste heat is not scattered, and a new shoe type NMD Trail exposure. The biggest highlight of the shoes is the configuration of sawtooth outdoor outsole, while the details of Boost midsole and stable color swatch are reserved. is also less slippery and easier to walk outdoors, and may be able to wear NMD for Outdoor in the near future, ~ the current South African mountain motocross came all the way, drivers are around the winery of the twists and turns, and as the queen of the stage of the fifth stage is no exception, the stage from South Africa open the Cape Peninsula University of science and technology of Wellington air jordan 11 space jam for sale campus started moving on, after five very difficult climbing, cumulative climb 2500 meters, finally reaching the wave incense Doyle winery. A week before the competition was a combination of "spare tire" team (centurion VAUDE by Meerendal team) Nicola Rohrbach and Matthias Pfrommer momentum and strength but did not lose "the old army", to the sprint to the finish in the Bulls team beat again get stage win, the final score frames in 4:07.04.4. This is their second win in this game. And the total score is currently ranked in the second, behind the Bulls team 9 minutes, 10 minutes ahead of the total score of the third Trek-Selle San Marco is a team strength can not be underestimated. but in the end appeared a tit for tat episode: in the sprint at the finish before the last corner, "spare tire" team action too radical, resulting in the Bulls team Karl Platt was stuck in the back could not move, so in the end will see such scene, the Bulls team player urs Huber had taken the lead in line, followed by "spare team" of the two young people, as the Bulls team's main players Karl Platt is long overdue, backward 6 seconds. The stage victory in accordance with the rules of "spar Cheap jordans online air jordan 11 blackout for sale e tire" team. After Karl Platt said publicly for young people so radical tactics of discontent. However, through the mediation of the organizing committee, two teams finally shake hands, Karl Platt also sincerely congratulate the two young people opener then the plum to open two degrees. and serves as a main force of the centurion VAUDE by Meerendal team only won the third stage, the total score slid to the ninth, behind the current total score first Bulls team for nearly an hour. for the "spare team" with Nicola Rohrbach XC background, he is a full of South African mountain cross-country newcomers, adding to the centurion VAUDE by Meerendal team only a short time, he said: "can and Matthias fought side by side, I feel honored, in South Africa more wild game has always been my dream, but because there is no team it has not been able to make the trip, until the centurion VAUDE found me, chance that fell from the sky." woman group: sport for good team Germany mountain bike legend Sabine Spitz and her Ukraine partner Yana Belomoina obtained the queen stage of the championship, a slight advantage to two minutes ahead of the second place Spur-Speciali〉One Little P buy cheap jordans online osite, as one of the children's version of the FoamPosite are also often bring new color; overwhelmed, series again offer "lava" hot lava color new a, quintana black hit with "lava" tonal detail modification and perfect highlight hot lava theme; it is reported that the color or on November 7th debut, please look forward to. source: Miaminites& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - shoe stock market] after two sporting goods company yesterday announced interim results, a significant rise in the share price immediately. Li Ning (02331) Interim losses 29,407,000 yuan (RMB hereinafter.), 95% by year substantially narrowed; Zuoshou City at HK $ 4.16, up 6.7%. Peak (01968) interim net profit 176 million yuan, greatly increased 45.45% yoy; Zuoshou HK $ 2, up 8.7%. Li Ning annual stop loss in sight money year after pitting early Xian Shuguang Li Ning first-half results. In addition to the medium-term net loss narrowed significantly, the company EBITDA (earnings before interest, taxes, depreciation and amortization) has swung recorded 260 million yuan; operating cash flow also turned up, reaching 165 million yuan; revenue 3.641 billion yuan during the perio cheap foamposites d, according to annual growth of 16.1%; the point of sale for the first time there was a net increase since 2011, representing an increase of 119 last year, to the current total of 5,745. Executive Chairman and Acting Chief Executive Officer Li Ning at a press conference, said full-year results with confidence back to profitability. Since the end of 2014 after Kim Jin Jun retiring Acting Chief Executive Officer, Chief Executive Officer of the company to fulfill duties by the Li Ning himself. He pointed out, is still looking for suitable CEO candidate, but stressed that no emergency; at this stage is more important is to grasp the strategic direction and to build a new competitiveness; the company under their personal leadership and management, work well in the first half. In addition, the CFO had Huafeng said that Li Ning business focus on China, so the devaluation of their little effect. Pick interim dividend of 8 cents multiplied main professional sports in the Olympic, medium income 1.38 billion yuan, an annual increase of 6.9%; interim dividend of 8 cents per share, a jump of 1 times the annual payout ratio as high as 85.7%. Chairman and Executive Director Xu Jing Nan noted earlier Placing Shares share prices unexpectedly fell, while the company's interim profit and good cash flow and other financial indicators of health, it is hoped that through the dividend message of confidence to the market, while some make up and return to shareholders. Xu Zhihua, Peak CEO and executive director, said the expansion of overseas market for the company's long-term strategy will not change because of the RMB rate fluctuations;? Devaluation of their practice and believe this strategy helps. He believes that although the macro-economic situation is not optimistic, but the sporting goods industry after a reshuffle, low-end enterprise exit, it is now no shortage of market opportunities. (. Chinese shoes Network - the most authoritative and most professional shoe News China's top ten brands selected footwear: Belle, UGG, Danby slaves) & nbsp;Nike Max LeBron 11 Low color commercial new date 2014-07-22 12:14:57 & nbsp; Nike LeBron 11 Low tide sale and not in the past, going to a pair of new color added to commercially available, in addition to create the raw rubber outsole color than the rest of the external colors were all black away, the color of the inside inner lining makes the shoe reflects the beautiful shoes color reminiscent of the Dark Knight, although the overall color of relatively low-key but never lost highlights. I do not know whether this would be favorite pair of shoes it? Nike Max LeBron 11 Low color: black / green plastic yellow Number: 642849-078 commercial Date: 07/31/14 Price: $ 175 & nbsp; Nike WMNS Roshe Run "Speckle Pack" in-kind exposure 2013-12-08 23:06:07 Nike recently launched WMNS Roshe Run "Speckle Pack", shoes the color area using color splatter effect of speckle pattern, with a white Swoosh with orange and pink in color of the two versions are very attractive, the girls like it We can look at. & nbsp; Recently a new color of Nike Dunk SB High quietly been put on the shelf, designers use festooned with blue and white shoes, let shoes showing a decent youth hearty flavor, but somewhat unfortunately is that the like shoes and is not suitable for domestic wear, so clean the shoes, just as if the sky was dirty haze invaded same. It is reported that the shoes item number 305050-414, currently not yet landing the domestic shops, and interested friends might concern you. Nike Lunar Hyperdunk PE 2013-12-08 23:03:09 Anthony Davis home in yesterday's game against the Magic Hornets, last year's champion headed Hornets power forward Anthony Davis in the race on foot of this & nbsp; Nike Lunar Hyperdunk Hornets home PE, we can see from the figure, upper with color elements Hornets at home, plus the yellow-blue outsole, it is with the Hornets home atmosphere, this shoe is inside the player's choice.Nike Asia basketball training camp closes 2016-06-13 12:25:14In from June 5th to 11th 2016, Nike joined the Minnesota Timberwolves center Carle · Anthony · Downes and Boston Celtics guard Isiah · Thomas to build the fourteenth Nike all Asian Basketball camp. From China, Hongkong, China, Taipei, Japan, South Korea, Philippines, Australia, New Zealand and other countries and regions, 90 young basketball players gathered in Beijing to welcome the most exciting basketball challenge of the summer. The end of the morning training session after the physical challenge of small players also followed by five to five in the face of the whole game, every training course will jump in after the instant results show to all people.


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